Interactive ad: Air New Zealand: Emoji Journey

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Top 6: February 28th 2018

Emojis are a fun and fast way to communicate. One that crosses boarders, cultures and countries. So when it came to telling the world about everything New Zealand has to offer,agency, True, decided to use the only real global language. They created an interactive online experience that allows people to plan a trip to New Zealand using only emojis. Simply comment on the Air New Zealand post on Facebook or Twitter with a combination of emojis that best describe your perfect New Zealand getaway. The Air New Zealand bot then replies with a link to your very own Emoji Journey. This personalized Google Maps overlay allows you to find out more about the destinations and activities on offer. Whether you comment with a 'wave emoji', 'shrimp emoji' or even 'poo emoji', there's an Emoji Journey for everyone.

Category Travel, transport & tourism
URL https://emojijourney.airnewzealand.com
Client Air New Zealand
Agency True
Country New Zealand
Uploaded 15 February, 2018

Credits

Executive Creative Director
Craig Pethybridge
Creative Director
Ian Sweeney
Creative Director
Dom Antelme
Junior Art Director
Holly Smith
Junior Copywriter
Ella Paramore
Group Account Director
Helen Prangley
Head of Digital
Airi Sutherland

Other credits

Matt Ellwood – Creative Technologist

Conan Gorbey – Operations Director

Peter Koopman – Senior PHP Developer

Maria Hahn - Social Media Manager International

Nathaniel Johnson – Social Media Specialist

Jessica Yip – Senior Manager, Digital & Social Media Marketing

Joan Zhang – Social Media Specialist

Kaksha Patel – Social Media Specialist I Digital & Social Media Marketing

Milica Milenkovic – Social Media Analyst I Digital & Social Media Marketing

Karina Wenker – Digital Media Manager

Air New Zealand: Emoji Journey

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Air New Zealand: Emoji Journey

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