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Chico's: How Bold Are You
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The&Partnership and Chico's announce the launch of #HowBoldAreYou, a campaign which emboldens women to embrace everything that is fun, fabulous and fearless about them, including their age. The&Partnership and their media company m/SIX, created #HowBoldAreYou as part of an overall refresh of the Chico's brand to refine its positioning, messaging, experience and products to help Chico's customers celebrate every moment of their lives with styles that encourage her to grow bolder as they grow older. Through the new campaign The&Partnership and Chico's are encouraging women to define their number instead of letting their number define them.
CSO: Shobha Sairam |
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