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Top 6: March 7th 2018
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LACOSTE: Save Our Species

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Top 6: March 7th 2018
The Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the past 85 years. For the first time in the brand's history BETC has initiated a change of the logo. However, we're not talking about a rebranding but a call to action. The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts, thanks to a partnership between Lacoste and the International Union for Conservation of Nature (IUCN), developed by BETC.
Credits Other credits

AD ASSISTANT - Benoît Ferran

STATEGIC PLANNER - Céline Mazza

HEAD OF ACTIVATION STRATEGY - Julien Levêque

MUSIC - Demon

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