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Facebook: Live What You Love: Neha
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Facebook has launched an integrated advertising campaign, 'Live What You Love,' highlighting the many layers and richness of people pursing their passions all over India. Wieden+Kennedy Amsterdam and Facebook partnered to dig out the commonalities in which people are using Facebook and how the platform enables everyone to explore and expand their lives and interests, by helping them find the information that matters to them. Identifying knowledge as a constant enabler, 'Live What You Love,' is built on the cultural truth that there is an innate thirst and quest for personal growth and development. Rolling out nationally across outdoor, TV, print, online, including Facebook, and cinema, the campaign brings to life people who are passionate, optimistic, constantly looking for more ways to be better at their individual interest areas and people who want to be more.
Head of Integrated Production: Joe Togneri Related
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