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Web Film
Brawny Paper Towels: Strength Has No Gender - Sarah Herron
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In recognition of Women's History Month, Georgia-Pacific's Brawny Paper Towels is back with the third iteration of its successful #StrengthHasNoGender campaign, created in partnership with its agency of record, Cutwater. This year, the brand is asking: 'Who's your Shero?', encouraging people to share an inspiring story on social media using the hashtag #StrengthHasNoGender about a female hero who exhibits strength and resilience with the courage to help others. With the assistance of a dozen female comic artists and animators, these inspirational Shero stories will be brought to life through illustrations across the Brawny digital channels. The brand has also partnered with Girls Inc. and will contribute $100,000 in support of its many different programs which inspire young girls to carry out the organization's mission of being strong, smart and bold.
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