Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Integrated

Jacob's Creek Prosecco: Jacob's Creek - 'Pop & Spritz'


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Challenge:
Jacob's Creek launch of a new, pre-mixed Prosecco Spritz to compete with Aperol Spritz. It had to compete, stand out, and be fun.

Solution:
Aperol didn't own the term "Spritz" - so the strategy was to steal it from them. To define Prosecco Spritz and own the meaning of the category in doing so.

"Pop and Spritz" did just that. We de-coupled "Spritz" from Aperol while defining the character of the new product - bubbly, cheeky, fun, premium.

Limehouse used a combination of techniques (live action, 3D, VFX, photography & retouching) to create a campaign that was unique yet consistent across media channels.

Everything could have been executed in 3D but the best result came with a combination of real footage, photographic elements for the print, live action shot on a phantom 4K and CGI.

The campaign lived where our audience did - a series of 5 & 10 second video and out-of-home.
Credits Other credits

Fluid Sims - Octavio Delellis

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news