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Goulburn Valley: Goulburn Valley Food Tours

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In a time when Australian consumers mistrust the origins of their food, Goulburn Valley Fruit proved its authenticity by showing people the beautiful place their produce comes from.We turned the fruit brand into a tourism brand. The tours began on pack with the GPS coordinates of Goulburn Valley’s orchards applied to every product. A search of the coordinates transported users directly into a fully immersive experience, including 360° films within the actual orchards. The responsive platform then mapped out a tour and guided users across the region. Goulburn Valley the brand has become a destination, giving consumers confidence and making all brands accountable for where their produce truly comes from.
Credits Other credits

Client: SPC Ardmona

Marketing Director: Matt Bamford

Marketing Manager: Anand Surujpal

Category Marketing Manager: Mark Malak

Senior Brand Manager: Gillian Kapurubandara

Associate Digital Creative Director: Tim Shelley

Designer: Matt Porch

TV Producer: Cinnamon Darvall

Production Manager: Kaelene Morton

Digital Producer: Nick Baum, Beth Noakes

Studio Manager: Chris Miles

Retouching: Paul Charman, Adrian Garofalo, Jon Cucinotta

Photographer: Heather Dinas

Stills Production: Miss Bossy Boots

Content Producer: Maria Borowski & Olivia Cheung

Content Director & Editor: Max Miller

Sound: Gusto Studios

Head of Account Service: Ella Ward

Account Director: Emma Lazarou & Kenneth Chow

Account Executive: Amy Martin

Social Media Account Manager: Ella Yarnton

Digital Production Company: Media Monks

Film Production Company: Made For Digital

Camera Operators: Flying Dragon

Director: Phillip Fountain

Producer: Sebastian Wulff

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