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Top 6: March 28th 2018

Hornbach: Sweat it Out

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Top 6: March 28th 2018
It may still feel like winter, but today is officially the first day of spring – and to celebrate this, DIY superstore chain HORNBACH launches a campaign to mark the start of the home improvement season. 'Sweat it out' takes a somewhat surrealist look at the rejuvenating effects of heavy physical labour in the home and garden. In marked contrast stylistically to HORNBACH's previous campaign of this year, Werkstuck Edition 001, the high-end furniture piece designed to be built not bought, 'Sweat it out' pushes a fantastical, imaginative style to the max, putting everyday stressful situations into a completely new light. Troubles at work, problems with the kids and over-the-top media consumption are literally sweat out by a single act of DIY.
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Art Department: Peter Grant

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