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Web Film

Mountain Dew: Dewey Ryder - Race Day

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BBDO New York has released the latest Dewey Ryder 2.0 campaign commercial starring Danny McBride, Dale Earnhardt Jr and ESPN personality Marty Smith. Originally introduced in 2017, Dewey took on a role as the heir to Dale Jr. following his retirement and the new face of Mtn Dew. This year’s new campaign represents the second chapter in Dewey Ryder’s story as Dale. Jr.'s replacement not only on the track but as the face of Mountain Dew. The 360-degree marketing program will include engaging digital and social media, broadcast and out of home advertising. The new commercial highlights Dewey's new ride, the perfect manifestation of his fearless and pioneering approach to racing in automobile form, complete with a Mtn Dew fridge. The hilarious spot also chronicles a phone conversation with Dale himself, following Dewey's first appearance driving on the raceway, along with a Q&A with ESPN personality Marty Smith.
Credits Other credits

Group Director: Mark Cadman

Senior Director: Daniel Langlitz

Account Director: Kate Reaves

Account Manager: Cornelia Madsen

Planning Director: Chris Cummings

Junior Planner: Sam Schwarz

Communications Planner: Yin Chung

Line Producer: Julianne Maloney

Edit House: No6

Editor: Jason McDonald

Additional Editor: Ryan Bukowski

Assistant Editor: Ling Chua

Assistant Editor: Jasmine McCullough

VFX/Finishing: The Mill

Executive Producer: Chris Kiser

Producer: Bugs Russell

Production Coordinator: Ashley Goodwin

Shoot Supervisor: Chris Kiser, Gavin Wellsman, Ajit Menon

2D Lead: Keith Sullivan

3D Lead: Emily Meger

2D Artists: Dae Yoon Kang, James Dhruv, Gabriel Perez

3D Artists: Constane Benson, Weicheih Yu, Jeff Lopez, Hassan Taimur, Sewang Kim, Cole Clark

Color: Company 3

Colorist: Tim Masick

Music: “All the Way Up” by Fat Joe feat. Infared

Audio Post: Heard City

Mixer: Keith Reynaud

Mixer: Evan Mangiamele

Audio Executive Producer: Sasha Awn

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