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Top 6: April 4th 2018

Nike: Running makes the world go round

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Top 6: April 4th 2018
Nike China and Wieden+Kennedy Shanghai hijacked the globe-shaped Metro City building in downtown Shanghai and built a 5 meter tall invisible screen on top to project runners who were actually running on a treadmill across the street in real time. The stunt "Running makes the world go round" marked the launch of Nike’s new running campaign "Choose Go" and introduced Nike Epic React to a wider audience in China.
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Head of Integrated Production: Sanne Drogtrop

Interactive Producer: Xiong Xiong

Creative Technologist: Rhys Turner

Business Affairs: Jessica Deng, Kathy Zhan

Head of Designers: Fish Ho

PR Manager: Evelyn Hsu

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