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Cepam Guayaquil: Google home

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We know that a woman is capable of achieving anything she proposes to. However, in 2018, there are still women enforcing charges at work and even in their own homes, inferior to their abilities. Women that haven't raised their voices, that haven't been able to tell the world how valuable they are. Now a days, many organizations and even brands, are creating campaigns striving for equality. Meanwhile, leading brands such as Apple, Google and Amazon, have products in which the predetermined voice is a female one, to be a personal assistant. We are addressing this big companies that instead of joining and helping promote mentality change, haven´t noticed that are encouraging minimization of women and stereotyping them as serving individuals.
Agency: Paper Ecuador

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