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TommyJohn.com: Little Adjustments
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Comfort-focused lifestyle brand, Tommy John launches their "Little Adjustments" Campaign to promote their debut women's underwear collection. The 10-year old-brand, most well known for reimagining the fabric, fit and function of men's underwear, worked with long-time creative partner, Preacher, to strategise and spread the word about this exciting new chapter. Through extensive research, development, and wear-trials, Erin Fujimoto, Co-founder and Head of Merchandising at Tommy John, identified the unique issues plaguing women and their underwear, like underwear that bunches, rolls, or shows a visible panty line. In so doing, Tommy John determined their brand platform "No Adjustment Needed" was equally resonant with both men and women, but in very different ways.
CEO: Krystle Loyland Related |
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