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SAP: Better

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SAP is launching a new global advertising campaign. The campaign is the next evolution of its "We help the world run better" platform and is centered on helping their customers become best-run businesses. The commercial ends with a new tagline, "The best-run businesses that make the world run better. The best run SAP." The effort, created by BBDO New York, is a multi-media campaign that includes TV/film, print, digital, out-of-home, social and an updated web experience. The TV spot continues to feature actor Clive Owen, who first appeared in SAP commercials last year.
Credits Other credits

Director of Integrated Production: David Rolfe

Director of Music: Rani Vaz

Business Manager: Grace Kelly

Managing Director: Gerhard Remlein

Senior Account Director: Lesli Bilgor

Account Director: Kristen Roche

Account Manager: Virginia Rojo

Account Executive: Isabel Pluck

Group Planning Director: Brit Browning

Associate Planning Director: Damon Garrett

Edit House: MackCut

Editor: Ian Mackenzie

Assistant Editor: Gustavo Roman

Executive Producer: Gina Pagano

Post/FX’s: Method NY

Senior Producer: Graham Dunglinson

Business Development: Stuart Robinson

Lead Flame Artist: Mario Caserta

Visual Effects Supervisor: Douglas Luka

Color: Co3

Colorist: Tim Masick

Producer: Kevin Breheny

Original Music: Storefront

Audio Post: Heard City

Engineer: Evan Mangiamele

Producer: Sasha Awn

Managing Director: Gloria Pitagorsky

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