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ESPNW: Inequality Balls

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The 'Inequality Balls' Project draws the attention to gender inequality turning different sports balls into a visual representation of the problem espnW, in partnership with Penalty and Netshoes launches a campaign that illustrates inequality between men and women in sports. The objective is to draw attention to the huge gap in terms of investments, prize money and salaries. The project, created by ad agency Africa, kicks off with a launch film featuring female athletes who are icons in Brazilian sports, such as Jaqueline Silva, Virna Dias, Betina Schmidt and Camila Brait, from volleyball, Alline Calandrini, from soccer and Marisa Cintra, from freestyle soccer
Credits Other credits

Special Projects: Monique Lopes Lima, Fernanda Segura, Julia Newman

Client Services: Carolina Boccia, Bruna Alonso, Rafael Nogueira, Mariana Marcao

Project Manager: Carolina Mader

Media: Luiz Fernando Vieira, Rodrigo Famelli, Gabriela Dib, Carlos Guerra

Planning: Rodrigo Maroni, Aldo Pini, Isadora Marchesini, Thiago Nascimento

Production Director: Paulo Vicente

Editing: Matheus Razera Tibira

Post Production: Warriors VFX

Color Correction: Bleach

Sound Design: Quiet City Music + Sound

Sound Producer: Chris Jordao

Sound Executive Producers: Lu Fernandes, Xanna D’Aguiar

Photographer: Rodrigo Pirim

Approved by: Leandro Simoes, Alexandre Lopes, Marian Nicolau

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