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Dice: Mobile Billboard

Mobile Billboard
Dice, the job website for technology professionals, has a novel proposition to help job seekers get noticed: We’ll put you on a billboard—if you can hack your way into it. On April 5th, Dice activated seven mobile billboards in an interactive hack-a-billboard competition. Successful hackers will win bragging rights and their name showcased on the billboard itself, plus some serious geek swag. The Can You Hack It campaign, created by independent creative agency Barkley, is targeting tech corridors in NYC, San Francisco, Atlanta, Salt Lake City and Charlotte. The actual trucks will target those markets but a large media buy will bring people into the mix from all over the nation. The banner ads have the tag "hackthisad.com" which takes the user to the game centre where people outside of those markets learn that there are actual trucks driving around. Initially, the mobile billboards appear to be advertising somewhat outlandish products and services of four fictitious companies, like Sal's Scissor Doors who will put scissor doors on anything or WheelFree commutes for those who choose to commute by air, but the ads appear to have technical glitches that will ultimately reveal the ‘Can You Hack It’ message. This website takes the user into the game centre, designed to replicate a mobile truck’s content management system (CMS). The CMS can be hacked by guessing the correct passwords for all 13 levels, with each level offering a series of challenges that include informational search, crypotogy, decoding, mathematical problems and more than a few broken lines of code that need to be fixed.
Credits Other credits

Account Managers: ordan Rogers

Project Manager: Lisa Nicolay

Account Supervisor: Tyler Bowser

PR Director: Rachel Ceccarelli

Brand Manager: Sophie Cheng

Production Coordinator: Lauren Alexander

Technical Director: Luke Hurd

Frontend Developer: CK Hicks (Lead)

Designers: Supervising Media Designers - Jordan Stephens, Jessica Cassin

Creative Producer: Dustin Schirer (Creative Production Director)

Account Director: Chad Milam (Digital Marketing Director)

Motion Graphics: Carson Catlin (Senior Motion Designer)

Associate Marketing Manager: Associate Marketing Manager, Email – Dina Higgs

Backend Developer: David Harris, Aaron Dodson

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