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Ikea is famous for its simple, easy to put together products. Pronouncing their names, however, can be a losing battle. That is the premise of two new spots from Ikea created by DDB Germany. In each film, an Ikea customer builds some Ikea furniture while attempting to pronounce its name correctly. Despite the best efforts of a native Swede to assist, we soon discover that building an item such as a Förhöja, is far easier than saying Förhöja…or is that Fardenfar?
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Post: KAEPTN Postproduktion GmbH

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