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Kellogg's: Be a Force of Nature, 2


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Kellogg’s is launching its plant-based W.K. Kellogg range with a new campaign that encourages viewers to ‘Be a Force of Nature’. Created by Leo Burnett London, a suite of 20 sec ads will run on TV, online and VOD. The work introduces the new W.K. Kellogg range as a means for consumers to enjoy plant power to boost everyday performance. It is pitched at those who are increasingly aware of the buzz around plant-based eating but also grabs the attention of category buyers. Viewers meet several aspirational, real-life, plant-based eating advocates, including the wild swimmer Calum Hudson, who are at the top of their game – physically, emotionally, and mentally. The ad shows them in action, bringing to life just how a plant-based diet, including the W.K. Kellogg range, helps them be a force of nature.
Credits Other credits

Board Account Director: Olivia Logue

Senior Account Manager: Emma Greenaway

Account Executive: Amy Martin

Planning Director: Ian Hilton

Media planning/buying: Carat

Director/ Production Co:

Live action: Nicolas Jack Davies, Pulse Films.

Food: Yann Secouet, 76 Ltd

Producer:

Live action: George Saunders

Food: Phil Barnes

Editor: Billy Mead at Tenthree

Post Production: Moving Picture Co (Marcus Moffat)

Sound Design: Wave (Parv Thind)

DoP:

Live action: Will Bex

Food: Tony Brown

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