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SNCF French Railways: 2:38 A.M

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'2:38 A.M' was created by TBWAParis and produced by TBWAElse to support a new youth educational campaign on the risks of train trespassing. "Unauthorized" trespassing onto rail lines is one of the major causes of death throughout the railway network. Together with TBWAParis, SNCF Reseau is launching a new youth educational campaign on the risks related to trespassing on train tracks. The goal is to raise awareness among high schoolers and curb dangerous behaviour. The film's immersive format and aesthetic treatment that harks back to science fiction/thriller films, allow it to deliver the impactful message: "Don’t become somebody's nightmare".
Credits Other credits

Account Management: Brice Garçon, Patricia Zaharescu, Maurane Pauli

Client Servicing: Marc Berthod, Matthieu Béjot, Virginie Vacheron, Julie Pla

Digital Agency: DAN Paris (360° Website)

Developer: Sidney Bourgalle, Kamal Zitouni, Yannis Jonckheere, Thomas Van Glabeke

Head of Digital: Othmane Aïdh

Creative Technologist: Nicolas Barres (Lead)

CEO : Maxime Boiron

Post Production / VFX

Producer: Élise Gamboa


Sound Engineer: Fabrice Pouvreau, Alexis Venot

Sound Production: TBWAElse

Digital Production Company

VR Lead: Vincent & Benjamin Ravale (VR Directors)

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