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Top 6: May 2nd 2018

McDonald's: Weather Reactive Billboard, 1

Top 6: May 2nd 2018
Leo Burnett London has created these "Weather Reactive Billboard" for McDonald's.
Credits Other credits

Designers: Paul Reddington, Kinda Savarino

Board Account Director: Vicki Reiz

Senior Account Manager: Steph Bates

Account Manager: Gracie Smith

Planning Director: Max Keane

Planners: Caitlin Morley, Catherine Owen

Illustrator: James Andrews

Campaign Management Platform: OpenLoop

Media Planning / Booking: Talon and OMD

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