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Web Film

Square: Square and Fair


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Square, the payments company founded by Jack Dorsey, launched a new integrated advertising campaign to celebrate the UK's small business owners and encourage them to accept card payments. The 'Square and Fair' campaign has been created by gyro UK and celebrates the UK as a nation of shopkeepers and independent business owners. Set to the 1942 wartime song "The Thing-Ummy Bob", performed by Gracie Fields, the ad features a selection of real businesses of all ages and backgrounds who use Square's technology.
Other credits

Director: Rob Sanders

Producer: Kate Miller

Creatives: Luke Ashton, Matt Allen

Chief Creative Officer: David Harris

Design: Simon Toy, Alex Leech

Strategy: Laura Mercurio, Giselle Okin

Project Management: Sofi Andersson

Account Management: Angela Gotsi

Media: Stefania Arioli, Rob Walker, Victoria Mundell-Rigg

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