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Top 6: May 16th 2018
Interactive

Burger King: InstaWhopper

InstaWhopper
Top 6: May 16th 2018
LOLA MullenLowe, Madrid has launched 9 stories on instagram, one with each of the Whopper's famous ingredients. Inviting people to customize their Whopper, stories after stories. Each set of polls generated a unique coupon (that Burger King send through a DM) for people to redeem their unique Whopper for free. Then we put all the data on the grill to create the most popular Whopper for Spaniards, the "InstaWhopper," available all across Spain for a limited period of time.
Credits Other credits

Community Manager: Alex Sánchez

Community Manager: Silvia Naranjo

Global Business Director: Tom Elliston

Account Manager: Beatriz Sanz

Account Executive: Adriana González

Client Contact: Bianca Shen

Client Contact: Yvette Karen Altet

Client Contact: María Maroto

Client Contact: Lucía Girón

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