Interactive ad: Burger King: InstaWhopper

Embed Video

Top 6: May 16th 2018

LOLA MullenLowe, Madrid has launched 9 stories on instagram, one with each of the Whopper's famous ingredients. Inviting people to customize their Whopper, stories after stories. Each set of polls generated a unique coupon (that Burger King send through a DM) for people to redeem their unique Whopper for free. Then we put all the data on the grill to create the most popular Whopper for Spaniards, the "InstaWhopper," available all across Spain for a limited period of time.

Category Restaurants & fast food
Client Burger king
Agency LOLA MullenLowe
Production Lola
Country Spain
Uploaded 10 May, 2018

Credits

Chief Creative Officer
Chacho Puebla
Executive Creative Director
Pancho Cassis
Creative Director
Fred Bosch
Creative Director
Tomás Ostiglia
Creative Director
Fabio Brigido
Producer
Cristina Calabuig
Copywriter
André Toledo
Copywriter
Isabel Rey
Art Director
Aida Pozuelo
Art Director
Rocío Meseguer
Agency Producer
Florencia Caputo
Agency Producer
Diego Baltazar
Agency Producer
Sebastián Arce

Other credits

Community Manager: Alex Sánchez

Community Manager: Silvia Naranjo

Global Business Director: Tom Elliston

Account Manager: Beatriz Sanz

Account Executive: Adriana González

Client Contact: Bianca Shen

Client Contact: Yvette Karen Altet

Client Contact: María Maroto

Client Contact: Lucía Girón

Burger King: InstaWhopper

Gold sponsors

The Best Ad Jobs

Burger King: InstaWhopper

Related

Also best this week

Gold sponsors

The Best Ad Jobs