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Outdoor
Pobre Juan: Sacred Poster
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Pobre Juan transforms urban furniture on stained glasses
Campaign signed by Dentsu uses an artistic approach to exalt the most holy ingredient of the restaurant: the meat To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important. “Pobre Juan is a specialist in meat, and that’s why allures the biggest lovers of this kind of food. We were inspired on the care of the restaurant with their dishes and tried to parallel that with Pobre Juan adoration for meat, through the stained glasses used by churches. The light effects raise the sensation for the adoration for the meat and the concept explains itself: “Pobre Juan. For those who worship meat”, comments Filipe Cuvero, Creation VP of Dentsu Brasil.
Media Team: Ricardo Armbrust and George Mofarrej. Related
Pobre Juan: True Argentine
BorghiErh/Lowe, Sao Paulo |
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