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McDonald's: Grown Up

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Leo Burnett London illustrates how McDonald’s new services help facilitate everyday moments and experiences, in a new suite of ads. The campaign aims to illustrate that as the world moves faster and customers' lives continue getting busier, every moment is valued. McDonald’s latest services aren’t solely about technology, they’re about making it that little bit easier to enjoy the things you love and the small, life affirming moments that matter. 'Hands Full’ breaks on 12 May. It shows a young couple adjusting to life with a newborn baby and all the paraphernalia that comes with parenthood. After contending with a pushchair and bags, they arrive at McDonald’s where a McDonald’s crew member approaches them to suggest they make use of table service – a lovely little extra that allows them to sit back and relax. Launching on the same day, ‘Grown Up’ highlights McDonald’s ordering screens while showing a dad and his young daughter enjoying a day out together.
Credits Other credits

Board Account Director – Victoria Reiz

Account Director – Bethany Watts

Account Manager – Gracie Smith

Account Executive – Laura Taylor

Production Assistant – Alex Taylor

Planning Director – Max Keane

Planner – Caitlin Morley

Editor: Bill Smedley at Work Editorial

Audio House: 750MPH

Sound Engineer: Sam Robson

Post Production: MPC

VFX: Mark Stannard

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