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TV

MILKY WAY®: Sorry I Was Eating a MILKY WAY - "Fresh Air"

Sorry I Was Eating a MILKY WAY -
As America gears up for summer vacation and camping season, MILKY WAY offers a humorous and timely spot tied to the great outdoors. As "Fresh Air," created for MILKY WAY by Tribal New York, kicks off, we close in on two female friends sharing a cabin in the woods. The campaign is built on the premise that eating a MILKY WAY bar is an involved process that distracts you from what's going on around you, thanks to its deliciously creamy combination of caramel, chocolate, and nougat. The "Sorry" campaign launched in 2012 as digital and print only; it evolved to TV starting in 2015. This latest spot launched on Monday, May 14 and will be accompanied by bespoke social media assets launching later in the month. BAgency: Tribal, New York
Other credits

Client: Mars Wrigley Confectionary

Vice President of Chocolate: Tanya Berman

Brand Manager, MILKY WAY: Desi Okeke

Associate Brand Manager, MILKY WAY: Megan Sirras



Agency: Tribal New York

Executive Creative Director: Kinney Edwards

Associate Creative Director: Becky Kitlan

Copywriter: Shaunah Zimmerman

Global Business Director: Richard Guest

Sr. Account Director: Charmane Foo

Account Supervisor: Trace Schlenker

Senior Producer: Dana Eisenberg



Production Company: Arts & Sciences

Production Service Company: Asymetric

Director: Casey Storm

Executive Producer: Mal Ward

Head of Production: Christa Skotland

Producer: Jed Harold

DP: Barry Parrell



Editorial: Bandit

Editor: John Piccolo

Assistant Editor: Steve Ortega

Executive Producer: Laura Relovsky

Post Producer: Valerie Iorio



Sound Design/Mix: Mr. Bronx

Audio Mixer: Dave Wolfe



VFX and CG: Carbon

EP: Derek Goldsmith

Producer: Beth Skopp

Creative Director: Liam Chapple

CG: Quin Barclay and Adam Thompson

Nuke: Adam Thompson

Flame: Michael Sarabia



Color: Company 3

Colorist: Tim Masick

Producer: Kevin Breheny

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