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HSBC: Connected Money
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The latest HSBC UK campaign created by J. Walter Thompson London, will aim to inspire more confidence in millennial consumers as they navigate their busy lives and make important financial choices in a time of economic, societal, and political uncertainty. The app is the first of its kind from a major retail bank and will offer a variety of features including Joined Up Banking which allows you to view your accounts from different banks together in one place, and Discover, which will track all spending by logging purchases across a range of categories and retailers. The key strategy driving the campaign, as developed by lead strategic and creative agency J. Walter Thompson London, is to encourage millennials to ‘Own the Unknown’ of their money, and bolster their confidence to face the uncertainties of the future head-on.
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