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Altoids: The Curious Afterlife of a Tin

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Last year’s “The Curious Afterlife of a Tin” campaign invited people to imagine what might be inside of an old Altoids tin once all of the mints are gone.
In 2018, we took this concept further, by presenting the bizarre uses one can give an old Altoids tin in different print ads for fake products.
The prints have a retro feel that matches the look and feel of the iconic brand with our tins being presented as the hero in the most unlikely situations.
As an homage to the comedic heritage of the brand, each one of the faux retro ads contain humorous copy that rewards the curiosity of those who read it.
Credits Other credits

Director of Print Production: Mary Day

Director of Studio Operations: Tom Sustan

Print Producer: Marissa Mandarino

Studio Production Artist: Ben Karas

Copy Editor/Print Traffic Manager: Homer Marrs

Executive Art Producer: Liz Miller-Gershfeld

Managing Director: Jeff Adkins

Client Service Director: Lianne Sinclair

Account Director: Jamie DeFer

Media Agency: Mediacom

Media Agency: Starcom

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