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Direct Marketing
Smile Asia: The Cleft Collection
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The Cleft Collection has been deliberately designed to make eating a challenge. The idea behind it is to allow you to experience the struggles children with cleft lip and palate face at every meal.The Cleft Collection was first unveiled at a dinner event at the Ritz-Carlton Singapore, where unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal.
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