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Moet & Chandon: Greatness Since 1998


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This year Roger Federer is celebrating his 20th year as a professional player, a milestone Moët & Chandon decided to celebrate with a special-edition bottle: the “Greatness Since 1998” collection. Created in partnership with agency Sid Lee Paris, the special packaging features a grand vintage bottled the year the champion entered the world of professional tennis, 1998. Gone is Moët & Chandon’s signature tie, replaced with the rubber grip of a tennis racket. The design is so exclusive the luxury brand is only producing 20 magnum bottles, one of each size for each year of Federer’s career. The 20 magnum bottles will be sold at 19,998€ apiece with benefits going to the Roger Federer foundation, which, since 2003, has helped 500,000 youngsters around the world gain better access to sport and education.
Credits Other credits

Chairman: Sylvain Thirache

Brand Supervisor: Olivia De Longueil

Agency President: Johan Delpuech

Account Director: Jean-Baptiste Destabeau

Head of Production: Thomas Laget

Manufacturers (leather): Atelier Toolbox

Photographer: Olle Bengtsson

Music: Nicolas De Grandi, Jonathan Ouanounou, Ludovic Gontrand Post-Production: Acne

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