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Web Film

Arcor: The Best Day of My Life


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Arcor is Argentina’s largest food company, founded in 1951, and their ice creams are famous across the country. It's common to find hidden promotional messages in product packages that give-away free ice cream.Y&R Dhelet and Arcor created their own "homemade" live reaction video of a woman who appears to have received the results of her own pregnancy test. But we soon discover, her excitement and emotions are not what we think.
Credits Other credits

Maria Torti Cerquetti - Brand Manager, Arcor

Tomás MacGillivray - Distribution Channel Manager, Arcor

Andrea Palacios - Head of Advertising, Arcor

Rocío Miranda - Advertising Coordinator, Arcor

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