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Web Film

U by Kotex: Surprise, it's your period.

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No product demos featuring blue liquid. No embarrassing clichés. Just a series of straight-talking online videos that remind women why and when to use U by Kotex liners. This series of product-centric online videos via Ogilvy breaks category conventions by talking about periods for what they are – a normal, healthy part of life that doesn’t hold you back.
Credits Other credits

Market Sector Leader: Margaret Cheung

Senior Brand Manager: Fiona Kelly

Brand Manager: Tamara Mitchell

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