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Royal Navy: Making a Difference

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The Royal Navy has released two new commercials in its high-profile “Made in the Royal Navy” recruitment campaign, aimed at showcasing the wealth of possibilities it offers recruits. “Michael’s Story”, the first of the films created by Engine agencies WCRS and Trailer Park, follows the journey of a young man from a small town who yearns for a more adventurous life. Michael joins the Royal Navy and grows from strength to strength, relishing the challenges, opportunities and camaraderie of his new life. The second commercial, “Making A Difference” showcases the wealth of opportunities and benefits offered by the Royal Navy, as it follows the story of a young man who joins expecting to spend his time training for military conflicts but is instead surprised and deeply moved by the scale of disaster relief and humanitarian aid. The films star real Navy recruits and feature true stories of personal development, generated using research and big data analytics, and communicate that in the Navy it’s possible to become someone you never thought you’d be. Both films are based on the lives of real Royal Navy personnel and star real recruits.
Credits Other credits

Agency Project Manager: Mike Downey

Account Handling: Ed Norrington, Louis Lunts, Izzy Fraser

Planning: Nicola Dyball

Media Agency: Wavemaker

Designer: Lee Burns

Editor: Tim Swaby

Sound Design: Culum Simpson

Sound House: Grand Central

Post-Production: Creative Outpost

Colourist: Simon Bourne @ Framestore

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