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Top 6: July 11th 2018
Interactive
Max Burgers: Green EmojisTop 6: July 11th 2018
The Swedish fast food chain MAX Burgers takes lead on the need for climate reduction and recently launched their expanded line of green burgers across their 130 restaurants. The company also releases a green burger emoji kit to reflect the consumer culture of eating plant based food and highlight the need for climate smart food options. MAX is now going in to the debate of the hamburger emoji when pointing out that the discussion should be about the meat, most likely a bigger issue in the burger industry than where the cheese is put on the hamburger emoji. The cheese issue was a topic some time ago, which Google had to handle since hamburger lovers pointed out that the cheese should be on top of the meat instead of the other way around. Agency: ACNE.
Kristoffer Stenqvist, Max, Head of Media & Digital Marketing RelatedAlso best this week |
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