Pimento: Totally Weird

In order to celebrate the weirdness of Pimento's flavour, a surprising combination of ginger, tonic and chili pepper, the brand turned to Paris agency Animals to create “Totally Weird”, a 2D/3D animated film. The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brand’s unique ginger flavour. Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how ‘Totally Weird’ the drink really is.