Print ad: National Centre for Domestic Violence: The Not So Beautiful Game

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Top 6: July 11th 2018

As football fever sweeps the globe many would rather not face the uncomfortable truth that darkens the world’s favourite sport. Domestic Violence and the World Cup are closely linked, with reported incidents increasing by 26% if England plays, 38% if England loses and 11% the next day, win or lose. To bring these stats to life in a dramatic way and remind the country that domestic violence has no place in society, J. Walter Thompson London has created a timely and reactive campaign for the National Centre for Domestic Violence. The suite of powerful images, which reimagines national flags in blood, will be used across digital, print and OOH through Ocean Outdoor. These will run on all of England, Switzerland and Japan’s match days until the end of the World Cup.