Volkswagen: Complete Confidence

Volkswagen showcase their SUV range in a series of idents for their sponsorship of ITV’s coverage of this Summer’s football, created by adam&eveDDB and directed by Tim Bullock of Blink productions. To celebrate the new SUV range, adam&eveDDB’s campaign - a series of 22 idents follows a VW SUV driver who is so confident that England are going to do well in Russia that he gets a huge arm tattoo that reads, ‘England. Champions. 2018.’ before a ball has been kicked. Ben Priest, Founding Partner and Group Chief Creative Officer at adam&eveDDB, said: ‘‘There’s a fine line between confidence and over confidence. Our hero is just the wrong side of that line! The brevity of TV idents can feel like an obstruction in some cases but we felt inspired by the absolutely pared down storytelling and look forward to giving football fans at least one thing to smile about this summer.”