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Volkswagen: Paper

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Today, Volkswagen launches its latest ad campaign that firmly puts the company’s green credentials at the fore. Created by DDB London and Tribal, the campaign promotes Volkswagen’s new BlueMotion Polo, the most economical car of its class in Europe, and comprises TV, cinema ads, a press ad and a microsite.
Other credits

Copywriter: Graeme Hall; Gavin Siakimotu (TV and press)

Art directors: Gavin Siakimotu; Noah Regan; Graeme Hall (TV and press) Andy Horn (digital)

Director: Daniel Levi (‘Bags’), Will Barras (‘Paper’)

Production company: Independent (‘Bags’), Bermuda Shorts (‘Paper’)

Producer: Dominic Freeman (‘Bags’), Lydia Russell (‘Paper’)

Model Maker: Andy Knight (press)

Account Planner: Kirsty Saddler

Account Director: Louise Garnar

Agency Producer: Lucy Westmore

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