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Top 6: July 18th 2018

Norrlandds Guld: The Tag Along

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Top 6: July 18th 2018
Following up their recent “Social Beer” and the quest for togetherness, Swedish brewery Norrlands Guld goes online to get people offline. Tapping into Budweiser’s Grand Prix-winning campaign “TagWords”, the brand simply bought AdWords that popped up when people went searching for the phrases high-lighted in Budweiser’s campaign. Here - the hijacking ads reminded people that the best place to search for beer is in the real world: and preferably a Swedish bar together with your friends.
Agency: Akestam Holst, Stockholm
Other credits

CD: Magnus Jakobsson

Copywriter: Simon Lublin, Daniel Vaccino

Art director: Martin Noreby, Joakim Khoury

Client director: Fredrik Burman

Account manager: Bella Lagerquist

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