 |
Top 6: July 25th 2018
Ambient
The Outside Project: Coming Out KitTop 6: July 25th 2018
If there was a kit for someone who is about to ‘come out’, what would you put in it? London Pride visitors were unanimous in suggesting confetti, glitter and bottles of champagne. But those weren’t the contents of the rainbow-strewn drawstring bag they were holding. Instead of the celebratory items they expected, they found things needed for surviving on the street: a sleeping bag, a woolly hat, warm socks. 1 in 4 homeless people in the UK identify as LGBTIQ+. That’s the shocking statistic behind the Coming Out Kit created by AMV BBDO. You can’t buy the kit, of course: it shouldn’t even have to exist. Its sole purpose is to highlight an issue that isn’t on most people’s radar.
Design: Marco Ammannati Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
