Wildlife Conservation Society: Window Cling

In New York City, the Wildlife Conservation Society launched an initiative called “Give a Sip dot NYC” in May 2018 supporting legislation eliminating most plastic straws, which have been proven to harm wide swaths of marine wildlife from whales to sea turtles. However, with a final vote set for October, WCS needed something more to maximize efforts. They approached purpose-driven NYC boutique agency Leijas to find a solution for a no budget campaign, with the hope of widespread results. Leijas knew it wouldn't be easy, but created zero cost strategy that will drive straight into the heart of NYC - bodegas.