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Prudential Assurance Malaysia Berhad (PAMB): The CHOI Pin


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Prudential Assurance Malaysia Berhad (PAMB) has partnered up with Bonsey Jaden to launch its latest digital campaign for PRUcancer X protection plan called 'UNSUAY'. Understanding that talking about cancer has never been easy, the campaign takes on a light-hearted and full-of-puns approach through the introduction of a spurious brand selling original products of the ‘Touch Wood’ Wood, 'Suay' Slapper and the 'Choi' Pin. The message is that the gesture of 'touch wood' or exclaiming 'choi' will not cover one's need during the time of need. ‘Superstition can’t cover you’.
Credits Other credits

Senior Digital Project Manager: Joanne Ng

Digital Designer: Ilisa Izhar

Creative Services Manager: Ashley Lai

Strategic Director: Taryn Mook

Strategic Planner: Melantha Tan

Social Media: Brendon Lee

Group Account Director: Chin Han Yu

Senior Account Manager: Zoe Chua

Account Executive: Eugene Ng

Head of Digital Marketing: Natasha Sebastian

Digital Marketing Manager : Yap E-Foong

Production Coordinator: Zax, Jun

Production Assistant: Marion, Jiong Zheng

Art Department: Seni Lab

Editor: Dave Singh

Post Production: Spot VFX

Audio House : Fuse Adventures in Audio

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