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Sanderson Farms: Penguins


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This summer, Sanderson Farms is launching a new advertising campaign designed to explain the brand’s common-sense approach to raising chickens. The campaign, created by BBDO, Atlanta, focuses on freshness, value, and, well, the fact that chickens aren’t vegetarian, in a series of three spots. The catch is, the one doing all the conversing is a chicken.
Credits Other credits

Chief Strategy Officer: Tricia Russo

Senior Director: Tami Oliva

Head of Strategy: Nigel Tribe

Global Creative Director: Craig Miller

Account Director: David Welday

Edit Company: Beast

Editor: Merritt Duff (Restaurant & Pricey Gift)

Editor 2: Adam Leibowit (Penguins)

Post Production Company: The Mill

Sound Company: Co3 Audio (Restaurant), Heard City (Pricey Gift, Penguins)

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