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Top 6: August 8th 2018

Coca-Cola: This Coke is a Fanta

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Top 6: August 8th 2018
The world is full of homophobic expressions such as “He plays for the other team” or “Pillow bitter”. In Brazil, people say: “That Coke is a Fanta”. Not in a nice way. So, Coca-Cola decided to take a stand. To celebrate International LGBT+ Pride Day, David, Sao Paulo launched a limited edition Coca-Cola can with Fanta inside and a message: “This Coke is a Fanta. So What?”. The statement challenged a deep-rooted expression of prejudice, taking over headlines and organically becoming a symbol of pride. But most importantly, it encouraged people to be proud of who they are, Cokes or Fantas.
Credits Other credits

Founder: Anselmo Ramos

Managing Director: Paulo Fogaça

Managing Director: Sylvia Panico

VP: Rafael Donato

Head of Account: Carolina Vieira

Associate Account Director: Stefane Rosa

Account Executive: Pedro Zetune and Gustavo Appendino

Head of Planning: Daniela Bombonatto

Planning Manager: Carolina Silva

Head of Global Production: Veronica Beach

Head of Production: Fabiano Beraldo

Producers: Renata Neumann, Fernanda Peixoto, Gabriela Boghosian, Julia Padovan

Graphic Producer: Samuel Silva

Mechanicals: Victor Peccia, Shirley Magalhães

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