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Bajaj Avenger: Independence Day


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Every year, around this time, a plethora of brands ride on invoking patriotism as August 15 nears. Many of them are about how and what to celebrate on this day of national pride and importance for every Indian. Amidst all this advertising clutter, Bajaj Avenger's new Independence Day digital film touches on a highly relevant issue that concerns all of us - our indiscriminate use of plastic. Mullen Lintas Mumbai, has consciously steered away from clichéd content seen around 15th August. Last year the brand had shown us a glimpse of a utopian India - where women of the nation are truly free and liberated. This year it draws our attention to the unpleasant reality currently plaguing our nation.
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Brand Management: Priya Balan, Ahsan Khan, Bhavi Gala

Client: Narayan Sundararaman, Shardul Mujumdar, Shardul Verma

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