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SANFL: High Flying Beechy - We Love Footy

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While the South Australian National Football League (SANFL) is well known for promoting men’s football, they also run innovative sporting programs for local communities. This includes Indigenous, women’s and regional sports programs.
Under the banner of ‘We Love Footy’, an outdoor campaign by Showpony Advertising, was created to promote these programs. Using program participants as ambassadors, creative was shaped around their defining athletic attribute, and brought to life in the most appropriate media.
Jono Beech or ‘Beechy’, part of SANFL’s regional sports program, is renowned for taking spectacular marks. Accordingly, the ‘High Flying Beechy’ execution appeared on one of Adelaide’s most prominent, elevated outdoor sights. The artwork was designed to blend seamlessly with the clear sky (when the weather cooperated!).

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