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Plus Supermarkets: Ismael

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Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful - and sometimes weird - their own food is. That is, until someone from a different place arrives. The power of good food. This insight sets the scene for JWT Amsterdam’s new TV commercial for Dutch supermarket PLUS. The film follows the story of Ismail, a Syrian boy from a refugee family. At his new school he befriends Lucas, who introduces him to Dutch food in all its glory.
Credits Other credits

Creative Partner: Bas Korsten

Head of Onscreen Production: Marloes van den Berg, Kirsten van den Berg

Concept: Budi Gonzalez de Chaves (Producer)

Strategy Lead: Budi Gonzalez de Chaves

Music Company: Amp.Amsterdam - featuring Andrew Simple

Producer: Bart van Liemt

Creative Director: Diederik van Middelkoop

Sound Company: Studio Alfred Klaassen

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