TV ad: Kasikornbank: Friendshit

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Top 6: September 5th 2018

GREYnJ United partnered with Kasikornbank to launch 'Friendshit', a case study on leveraging trademark storytelling to narrate a universal truth. Featuring the socially-awkward Hui, who finds it a daily uphill challenge to make friends and ingratiate herself into mainstream society, the spot weaves in the K Plus app as a mechanism the teens leverage as a platform to break the ice with people from all walks of life.

Category Other
Client Kasikornbank
Agency GREYnJ United Bangkok
Production Hub Ho Hin Bangkok Co.,Ltd.
Country Thailand
Uploaded 29 August, 2018

Credits

Director
Nawapol Thamrongrattanarit
Executive Creative Director
Asawin Phanichwatana
Chief Creative Officer
Jureeporn Thaidumrong
Creative Chairman
Thor Santisiri
Creative Director
Thanyaluck Pongacha
Senior Copywriter
Chanikarn Sitthiaree
Producer
Nattapon Kornkaew
Copywriter
Warumpa Laoprasert
Copywriter
Sorrasak Thummakosol
Art Director
Vanalee Kraivaree
Copywriter
Natcha Jantararotai
Copywriter
Shanya Jiwachotkamjorn
Creative Group Head
Siravich Chatchaiganan
Agency Producer
Nattakit Wongpakorn
Chief Executive Officer
Subbaraju Alluri

Other credits

Agency Production Director: Kanoksak Kanchanachutha

Assistant Director: Thanakrit Wongwaraphan

Cinematographer: Niramon Ross

Editor: Chonlasit Upanigkit

Music Composer: Chapavich Temnitikul

Client Services Director: Nichanan Thunduan

Managing Director: Kanaporn Hutcheson

Senior Strategic Planner: Jongkoch Dusittanakarin

Kasikornbank: Friendshit

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Kasikornbank: Friendshit

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