Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

Tony Hawk's Proving Ground: Hecklers


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Smoke & Mirrors New York make Tony Hawk and his peeps into birds on a wire for Arnold in this viral campaign for Tony Hawk’s Proving Ground videogame. These playful birds have their human heads and faces attached to pigeon bodies. The four famed skating champs exchange friendly quips as they watch the scenes and feature capabilities of the game far below their perch. Not wanting to create everything in 3D, Director Martin Granger and Creative Director Sean Broughton went old school and decided that costumes from the chest up were the way to go. Consideration was made for the scaling down of the boys to fit the pigeons when choosing a fabric texture to match the feathers of their avian halves.
Said Granger: "The pigeons were shot first on the pre-light day, with lighting which would complement the skaters as well as the pigeons. Shot against green screen and transferred High Def to allow for zooms in post, tracking markers were positioned where the human/bird join was going to be. This was important because when the pigeons twist and turn, it would affect specific areas that would need to match on the skaters. Next came the skaters. Martin wanted to shoot the boys at the same time to allow for interaction. Again shot green screen, and transferred High Def, the costumed boys were captured moving their heads freely while keeping their torso's as still as possible with Smoke and Mirrors NY supervising the shoot. The latest version of Autodesk Flame utilized tracked extended bi-cubics to marry the two halves together. The backgrounds were taken from the game and dropped in behind the eventual avian skater."
Other credits

Agency: Arnold

CD: Roger Baldacci

Art Director: Meg Siegal

Copywriter: Pete Harvey

Producer: Billy Near

Prod Company: Moxie Pictures

Director: Martin Granger

EP: Karol Marrs

Post/Effects: Smoke & Mirrors/NY

CD: Sean Broughton

Lead VFX Artists: Nick Tanner

Head of Production: Cary Flaum

VFX Producer: Barbara Kontarovich

Editorial: Bug Editorial

Editor: Andre Betz

Producer: Joy Copeland

Telecine: The Mill NY

Colorist: Fergus McCall

Music: Tonal

Composer: Alex Lasarenko

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news