Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

Dos Equis: Rick ft. Les Miles

Embed Video
Dos Equis, the Official Beer Sponsor of the College Football Playoff and the cerveza that single-handedly created the game itself, is keeping it interesante this season. Breaking next week, the brand unveils new television spots featuring coaching legends Les Miles and Steve Spurrier. The ads are the latest in Dos Equis’ “Keep It Interesante” campaign, launched this past spring to give drinkers permission to embellish their stories to make for a more entertaining night out. For college football season, Dos Equis enlisted Miles and Spurrier to show the world how Dos Equis shaped every aspect of college football, with no help whatsoever. In a series of spots created in collaboration with Droga5, the coaching legends are spotlighted in ways fans will definitely recognise, but adding a fun, interesante twist.
Credits Other credits

Junior Copywriter James Gross

Junior Art Director Gianna D’Amico

Design Director Devin Croda

Designer Erin Wilson

Design Technologist Danielle Clemons

Creative Technology Director Brian Moore

Chief Creation Officer Sally-Ann Dale

Director of Film Production Jesse Brihn

Executive Producer, Film Rebecca Wilmer

Producer, Film Brandon Chen

Associate Producer, Film Kelly Appleton & Carlos Valdivia

Co Director, Interactive Production Tasha Cronin

Sr. Producer, Interactive Andrew Puzzuoli

Producer, Interactive Aaron Matys

Director of Print Services Rob Lugo

Sr. Producer, Print Alyssa Dolman

Global Chief Strategy Officer Jonny Bauer

Group Strategy Director Ramon Jimenez

Strategy Director Nick Maschmeyer

Communications Strategy Director Yan Wang

Communications Strategist Clark Cofer

Group Data Strategy Director Andea Campbell

Senior Data Strategist Christina Fieni & Joshua Gordon

Head of Account Management Dan Gonda

Group Account Director Alex Woods & Ed Rogers

Account Director Celeste Pulman

Account Supervisor Taylor Berry

Associate Account Manager Kenzie Grubbs

Project Manager Hillary Jordan & Joe Watana

Legal Sarah Fox & Zachary Werner

Sr. Business Affairs Manager Whitney Vose

Business Talent Manager Dino Spanakis

Founder: Robert Herman

Photographer: Paul McGeiver

Editorial Mackcut

Editor Ryan Steele

Assistant Editor Devon Flint

Executive Producer Gina Pagano

Producer Margarita Mutuc

Audio Engineer Sam Shaffer

Post Production Smoke + Mirrors

Executive Producer Steve Intrabartola

Senior Producer Courtney Barasch

VFX Supervisor Matthew Stroub

Lead Flame Artist Dino Tsaousis

Colour Company 3

Colourist Tom Poole

VP Ashley Kim

Producer Alexandra Lubrano

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news