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Berlei SS18: Stop Your Boobs Playing Their Own Game

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Berlei has launched its Spring Summer 18’ Sport collection with a provocative campaign demonstrating the impact different sports have on women’s breasts when they are not wearing a supportive sports bra. It’s been reported that an astounding 43%* of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue damage that can cause breast sagging later in life. The campaign, ‘Stop Your Boobs Playing Their Own Game’, speaks to women of all ages, with a range of different breast sizes who play all kinds of sport. It aims to empower women to care for and invest in themselves by choosing the right sports bra for their chosen sport or favourite type of exercise.
Agency: The Monkeys
Credits Other credits

Cofounder: Justin Drape

Cofounder: Mark Green

Managing Director: Matt Michael

Group Content Director: Kelly Spence & Kezia Quinn

Content Director: Shannon Duhig

Content Executive: Greig Carlow

Executive Planning Director: Fabio Buresti

Head of Planning: Michael Hogg

Strategic Planner: Charlotte Marshall

Head of Production: Thea Carone

Senior Broadcast Producer: Kaija Wall

Senior Integrated Producer: Sonia Ebrington

Junior Producer: Cathryn Cooper

Edit House: The Glue Society

Editor: Scott Stirling

Casting House: Citizen Jane

Casting Director: Natalie Jane Harvie

Sound Studio: Song Zu

Producer: Meg Drummond

Engineer: Simon Kane

Music: Level Two

Muisc Director: Karl Ritcher

Post Production: Heckler

Online: Heckler

VFX Supervisor: Jamie Watson

Executive Producer: Bonnie Law

VFX Producer: Amy Jarman

Colourist: Greg Constantaras

Media: OMD Melbourne

Business Director: Kylie Pascoe

Account Director: Camilla Wallace

Account Manager: Jasmine Poole

Public Relations - MINT

Client Services Director: Miranda Bryce

Account Director: Ambre Harfod Birkett

Rochelle Wilkinson: Senior Account Executive

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