Burger King: Grillsurance

After the extreme summer of 2018 in Sweden, with record temperatures, no rain and wild fires ravaging the country, there was a barbeque ban all over the country. Burger King, who flame grills its burgers, is now launching “Grillsurance”. It guarantees Swedish people grilled hamburgers - even with a barbeque ban. The insurance entitles you to a flame grilled hamburger for every day there is a ban during the summer of 2019. The profit is donated to the Swedish Volunteer Fire Brigade, and Burger King doubles the contribution that comes from Its customers. Agency: INGO Stockholm.